A ConnectMii / AssetMapping concept for FARO
FARO Becomes the Expert, Not the Salesperson.
A new problem-led virtual event series that gives FARO a consistent expert platform — without making every event dependent on finding a customer willing to present.
One event every six weeks • 8 programs • 12 months
The Challenge
It's the dependency on finding someone willing to tell them.
The challenge FARO shared with us
“We'd like to run webinars much more frequently, but finding customers who can openly share their data and projects with a larger audience is difficult.”
No customer → no story → no event.
We propose removing the dependency.
A different starting point
Cities don't lack problems.
Every municipality faces recognizable decisions around aging infrastructure, incomplete records, construction risk, facilities, bridges, utilities, digital twins, emergency response and capital delivery. Those problems can become the basis of FARO's content calendar.
Traditional webinar
Dependent on one customer being willing to participate.
One City. One Problem.
Dependent only on finding a problem worth solving.
Instead of opening with
“Here's what our technology does.”
We open with
“Here's the problem. How should we solve it?”
FARO contributes its expertise at the moment reality capture becomes relevant to the decision. Technology enters the conversation naturally — because the problem requires it.
Start with an infrastructure decision the audience already recognizes.
Allow surveyors, engineers, GIS professionals, consultants and FARO specialists to work through the problem.
Show where reality capture improves knowledge, speed, accuracy, safety or decision-making.
The audience discovers the value of FARO in the process of solving the problem.
How it works
Not three presentations stitched together. A moderated problem-solving session.
10 minutes
The moderator introduces the city, the asset, existing information, constraints, risk, budget, operational requirements and the decision that needs to be made.
“What would you do?”
15 minutes
Each specialist explains their initial approach. No broad corporate presentations. Each expert gets one clearly defined question.
10 minutes
New information is revealed mid-conversation.
25 minutes
The moderator pushes the panel to resolve sequence, methodology, accuracy, cost, risk, interoperability, field time and downstream use. This is where FARO's expertise becomes especially relevant.
15 minutes
Interactive polls and audience questions. Attendees say how they would approach the same situation.
15 minutes
If this were our city, here's what we'd do — with three practical next actions.
They become an advantage instead of a requirement.
When an appropriate FARO customer is available, we incorporate them. But we change the ask.
Instead of requiring
Moderator-led interview.
Pre-recorded, approved customer perspective.
A practitioner answers one specific question.
FARO describes the workflow without identifying the organization.
The event happens either way.
The series
Eight programs. Approximately 12 months. One consistent editorial platform for FARO.
A city has one construction window to rebuild a downtown corridor. Existing records are incomplete. Buildings, sidewalks, drainage, utilities, signage, ADA infrastructure and streetscape assets all need to be understood before design moves forward.
Public Works • Engineering • Survey • GIS • Capital Projects
The cadence
Event 01
Week 0
Rebuilding Main Street
Event 02
Week 6
The Bridge Nobody Wants to Close
Event 03
Week 12
The Building With No Reliable Drawings
Event 04
Week 18
The Underground Problem
Event 05
Week 24
The Digital Twin That Isn't Ready
Event 06
Week 30
After the Disaster
Event 07
Week 36
Did We Build What We Designed?
Event 08
Week 42
The City We Can't Measure
Enough time to promote properly.
Frequent enough to build audience habit.
Predictable enough to build a content engine.
Approximately eight events per year.
More time to recruit the right expert instead of whoever happens to be available.
Each program receives a genuine marketing window.
The previous event can generate content while the next one is being promoted.
The program remains visible throughout the year without requiring FARO personnel to prepare a webinar every month.
Who needs to be on stage?
We recruit expertise around the problem — not logos around a webinar.
The FARO role
We build the conversation. FARO brings the expertise.
ConnectMii / AssetMapping
We handle:
FARO
FARO provides:
No customer required.
No 30-slide deck required.
No product pitch required.
Speaker brief
What happened?
What specifically are you being asked to solve?
What expertise do you bring?
What single image, dataset, diagram or example helps explain your answer?
What changes when the moderator introduces a new constraint?
What should the city actually do next?
Speakers don't need to create presentations. They prepare to participate in a conversation.
Live poll
Your city discovers that the existing drawings are unreliable. What would you do first?
More than a webinar
Before
Live
After
Eight events don't create eight pieces of content. They create a year-round FARO conversation.
Who we would reach
Infrastructure
Spatial
Built Environment
Utilities
Leadership
Plus consulting engineers, architecture firms, contractors and infrastructure partners.
The strategic difference
Today
The calendar depends on the customer.
Proposed
The calendar belongs to FARO.
FARO doesn't need eight customers.
FARO needs eight problems worth solving.
We already know what many of those problems are.
One every six weeks.
One recognizable problem.
One practical path forward.
Reach
Engagement
Intent
Content
Insight
Every event should produce both an audience and intelligence about that audience.
The proposition
Put FARO's expertise to work solving the problems customers already have.
One City. One Problem. gives FARO a scalable expert platform that can run throughout the year without making customer participation the gatekeeper for every event.
0
Problem-led events
0 wks
Between each episode
0
Customers required to make the model work
Customers remain welcome. They simply stop being a dependency.
This is not a pilot. It is a year-round expert platform for FARO. The first step is a working session where we shape the problem roster, the production calendar, and the voice that will own the conversation.
A concept developed for FARO by ConnectMii / AssetMapping.